Research Your Competition
Instagram is an incredibly competitive platform for architecture blogs. Before you even begin creating content, it’s important to take some time to research the competition. What kind of content do the most popular profiles in your niche post? How do they capture their audience? How do they structure their content? How do they engage with their followers? It’s important to be aware of the competition so that you can successfully differentiate yourself.
Take a look at profiles of your peers, as well as professionals in the field. Consider the elements of their design and the visuals they employ. Also, be sure to note trends within the industry, especially if they have the potential to inspire you to be creative.
It’s important to remember that you’ll need to bring something entirely new to the table in order to stand out. Find the blogs, photographers and designers in your industry who you admire and aim to emulate their work. As you begin to research, ensure you have an idea of the tone and aesthetic you’d like to project.
Develop An Aesthetic
When you’re competing with so many other accounts, it can be difficult to stand out. However, developing an aesthetic for your Instagram page can be a big help. Start by gathering inspiration and collecting visuals that you like. Develop a color scheme for your page and think about how you want the page to look. Then stick to this look consistently.
It’s important to note that when it comes to architecture Instagrams, visuals are key. You should try to capture all of your work in the same, aesthetically pleasing way. This consistency will ensure that all of your posts have a unified look, which will make them easier to recognize and remember. This can be particularly helpful when you’re just starting out and trying to establish your presence.
Be sure to pick a style that suits your work and that you can keep up with. For example, you might go with a more minimalistic approach, or a dramatic style with striking angles and shadows. You could focus on capturing the details or keeping your shots bold and simple. Just remember to keep it consistent.
Engage your followers
Your Instagram page won’t be successful if you don’t engage with your followers. This includes responding to comments, liking their posts and taking the time to comment on their work. It’s also important to create content that will start conversations, such as polls, stories, and questions. This can help to create a connection between you and your followers and encourage them to get involved.
The most important thing to remember about engagement is that it’s a two-way street. You must not only provide good content, but also be a part of the conversation. Take the time to comment and offer insight on other people’s posts and be sure to respond to messages and comments.
Encourage followers to share your content and get the word out. If they like what they see on your page they’ll be more likely to follow. This can also help to increase your reach and visibility on the platform.
The key to success on Instagram is to maximize your visibility. To do this you’ll need to use a variety of hashtags. Hashtags help categorize your content and make it easier to find. When you’re just starting out it’s important to use popular as well as relevant hashtags. This will increase your reach and help people to find your page.
Also, don’t be afraid to use long-tail keywords in your captions. This will help you to reach the right people and establish yourself as a credible source of information. Feel free to include specific keywords, keywords related to your niche, lifestyle-related keywords and more. Keywords can help your posts gain more traction, so it’s important to use them strategically.
Create a Clear Call-To-Action
Every post should have a clear call-to-action. A call-to-action (CTA) should encourage your followers to take a specific, measurable action. This could be anything from visiting your website, signing up for a newsletter or leaving a comment. Creating a clear CTA will help you engage with your followers and encourage their participation.
It’s important to ensure that your CTA is direct, clear and actionable. You should include it in your caption, as well as in the visuals of your post. This will help to grab your followers’ attention and ensure they take action.
Promote Your Account
Once you’ve set up and started to create content for your account, the next step is to promote it. This can be done through various channels, such as email, in-person conversations and other social media platforms. To do this, you should consider creating an email list and engaging with accounts within your industry. Another great way to advertise your account is by creating ads using Instagram’s ad platform.
You can also promote your content through influencers in your industry. Reach out to influencers and let them know about your work. This can be incredibly helpful in getting your work in front of more eyes. Just be sure to follow their rules and guidelines and be respectful.
Network and Reach Out to Potential Clients
Your Instagram page can be an invaluable resource for finding new clients. You should actively search for people and companies related to architecture and reach out to them. Invite them to take a look at your page and if they like what they see, offer to do a project together.
This can be a great opportunity to network and gain new clients. Just be sure to be respectful and professional and remember to follow up with people. You never know who might be interesting in working with you.
Be a Part of the Community
Finally, it’s important to be a part of the community. Follow and engage with accounts related to architecture and take part in conversations. You should also spend time connecting with other businesses and professionals within the industry. This can be an excellent opportunity to network and build connections with potential future clients.
Instagram can also be used to form meaningful relationships with others. Take the time to get to know other designers, photographers and bloggers and watch their work. Share their content, comment and offer feedback. This can help you build a strong network and make valuable connections.
Collaborate with Other Creatives
Collaborating with other creatives can be a great way to diversify your portfolio and reach a larger audience. When you’re looking to collaborate, be sure to pick someone whose style and aesthetic are similar to yours. This will ensure that the collaborative project looks natural and unified.
Try to come up with a creative concept that works for both of you. You can also look into cross-promotions if you don’t want to do a full collaboration. This is a great way to get your work in front of each other’s followers and gain more followers yourself.
Make Use of Instagram Insights
Instagram provides powerful insights that can be used to track how well your posts are performing. Make sure to take advantage of this and use the data to improve your content. Look at which posts are performing the best and what kind of engagement they are receiving. Use this data to create more posts that your followers will engage with.
You can also use Instagram insights to see which hashtags are performing the best and which location tags are working best for you. This can help you refine your targeting and improve your reach. It’s important to stay up-to-date on the performance of your posts, so that you can make appropriate adjustments.
Stay Consistent
The most important thing to keep in mind is that you need to be consistent with your posts. Make sure to post regularly and keep track of how well your posts are performing. Don’t be afraid to experiment, as this is the best way to find out what works for you. However, it’s important to note that others may be depending on you, so be sure to stay on track with your posting schedule.
Finally, remember that Instagram can be a great tool for sharing your work, networking and finding new clients. Take the time to get familiar with the platform and create attractive posts that will engage your audience. With patience and dedication, you’ll be able to grow your profile and see success.
